ROI Team is approach-agnostic. We have no products or commitment to resources that oblige us to recommend a particular solution to you. The research approach that we recommend will depend entirely on your objectives and budgets.
Either in house or via trusted service partners we are able to offer any valid research technique that we believe will provide the dependable information that you want. A proposed programme may include any of the following techniques either as a single solution, or in combination with other techniques.
Quantitative Research techniques including:
- Face-to-face interviewing (exit interviews, intercept interviews)
- Online questionnaires
- Telephone interviewing
- Self-complete questionnaires
Measurement of ‘traffic’ past a point or around a site
- Footfall counting
- Mapping of shopper and visitor journeys
- Counting of vehicle traffic
Qualitative techniques such as:
- Focus Groups
- Cluster Groups
- Depth interviews
- Accompanied shopping trips
- Camera observation
- Eye tracking (assessing attention levels to eg a screen)
To learn new truths about customers or your business, it isn’t always necessary to commission original research.
Many clients already have valuable data (for example residential postcodes of their customer base) which can be processed to provide a wealth of new knowledge about the preferences and aspirations of a customer base.
Sometimes an economical solution is to use existing data, published reports, publicly available analysis, panel outputs, and a range of other sources to provide a fresh profile of a business or market sector.
A great wealth of good data is available in the public domain; we may complement this by licencing existing commercially available data to ‘fuse’ two data sets, or fuse a commercial data set with your own proprietary data. In this way we have used data licenced from ACORN, Mosaic, Retail Footprint, Footfall, CACI, OfCOM, the ONS, Shoppertrak, Target Group Index (TGI) and many other sources to provide a breadth of information for clients.
Using our established link with Brunel University, we are able to swiftly assemble a strong Desk Research team able to draw the most valid and dependable material from the huge range of sources available.
We use internet research, library research, and research of sector press and journals to provide an easy-to-understand profile of market sectors, geographical areas, new product developments etc.