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testimonials

This is what our clients think about the service we provide:

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Research for UK markets

ROI Team is the leading research company for the Markets’ Sector in the UK

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ukmarketsindex

UK Markets Index – the first independent measure of business in UK markets

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Research for Business Improvement Districts

Research for Business Improvement Districts

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Key Competence/Media

Case Study: The Life Channel Schools

The Life Channel Schools provide a TV delivered service to more than 1,000 schools in the UK, covering a range of subjects including age-appropriate health, wellbeing, and community subjects, whilst enhancing in-school communication, celebrating pupil achievement, and influencing student behaviour.

Objectives

Anecdotal evidence suggested the channel was liked by its key user groups: students, teachers, and parents. But to build revenue TLC needed evidence of its impact to persuade hard-nosed advertisers to pay for communication campaigns on the service.

Approach

ROI Team realised that the key to the project was the co-operation of school/college staff. Using their own team ROI swiftly recruited 20 education centres across the UK – primary, and secondary schools, and tertiary colleges – to participate in the research project, and set about building relationships with them. ROI Team also recruited a team of specialist interviewers for the task – with CRB clearance where requested by schools. Interviewers were coached to take account of the sensitivities of the three groups to be interviewed: students, staff, and parents.

ROI’s recruitment team worked closely with schools staff to pre-recruit most interviews, leaving interviewers to top these up by way of intercepts.

Findings

(Erstwhile) Director of TLC Schools, Paul Vitali, commented: “This first substantial research of our Schools service demonstrates our ability to create awareness of issues and change behaviour in schools and colleges, as we have already done in GP surgeries. We were very pleased by ROI Team’s approach to the research. Their careful planning and liaison ensured the co-operation of schools and colleges, and enabled them to meet challenging interview targets.”

Action Points:

    RECRUITMENT

    Want to join our Interviewers Team?
    We are always looking for confident and reliable people to join our team of occasional interviewers.

    Working mainly in retail environments carrying out face to face market research interviewing, we are interested to hear from men and women aged over 18, who are not afraid to approach and engage with people, and who are able to work on their feet

    If you think you have what it takes, get in touch with us by sending your biography with a short covering note to recruitment@roiteam.co.uk. Please state in the subject box ‘ROI Team Interviewers’

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