January 30th, 2012
What do Shoppers Say? …. about their shopping plans for 2012 The Prime Minister has predicted further austerity and retrenchment for 2012. Yet according to research carried out by ROI Team in late 2011 younger shoppers are challenging that view. Amongst shoppers aged between 16 and 34 almost as many expect to ‘shop more [...]
December 19th, 2011
Shoppers on a Mission During recent years ROI Team has conducted questionnaire-based interviews with some 10,000 shoppers a year throughout the UK, working mostly in shopping centres – but also in High Streets, out-of-town centres, and retail parks. The interviews present a picture of a shopping culture that has changed fundamentally over the three [...]
November 24th, 2011
What do Shoppers Say? …. about using the internet whilst shopping Installing a wi-fi service can help you to attract younger and wealthier shoppers; and with half of all shoppers expecting their centre to provide a wi-fi service, this is a factor that has to be considered. Among younger shoppers 18% already say they [...]
November 3rd, 2011
What do Marketers Say ? …. about the marketing of shopping places in 2012 Professionals charged with marketing the UK’s shopping places in 2012 are forthright about their objectives. They want to drive Footfall upwards; maintain or increase Spend in their centres; and build Brand Awareness. This is one of the findings of a survey [...]
September 28th, 2011
What do Shoppers Say? …. about local and independent shops in shopping centres In summer 2011 ROI Team polled more than 300 shoppers about their attitudes towards local and independent shops in shopping centres The question put to them was ‘Do you believe shopping centres should feature more local and independent shops?’ Our findings [...]
September 14th, 2011
Shoppers are fond of temporary retail units In July 2011 ROI Team polled more than 100 shoppers in The Square, Birmingham about their views on temporary retail units in shopping centres. Findings show that 6 out of 10 shoppers like RMUs in shopping centres and believe they bring something new for shoppers. RMUs [...]
September 14th, 2011
‘Should shopping centres be allowed to ban young people for antisocial behaviour?’ In July 2011 ROI Team polled more than 100 shoppers in The Square, Birmingham about their attitudes towards antisocial behaviour in shopping centres The question put to them was ‘Should shopping centres be allowed to ban young people for antisocial behaviour?’ [...]
September 14th, 2011
Shoppers are going local to reduce carbon footprint In June 2011 ROI Team polled more than 1500 shoppers in 4 UK shopping centres with the question: Do you try to reduce your carbon footprint by shopping locally? Shoppers are trying to reduce their carbon footprint Findings show that almost 8 out of 10 [...]
September 14th, 2011
Shoppers are influenced by F&B offers The findings of “What do Shoppers Say?” research by ROI Team show that more than half of shoppers regularly choose their shopping destination with an eye to the F&B range on offer. Only one shopper in 5 says they are never affected. Youngest and oldest shoppers are most readily [...]
June 9th, 2011
ROI Team held a seminar on 26th of May at City Business Library
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